For leaders · future founders · business owners

From "let's see"
to "I'm doing it."

The business idea still in your notes. The offer you keep refining instead of sending. The role you've outgrown. You already know the next step. Something keeps you from taking it.

Decisive Move is 12 weeks of in-depth coaching to decide with confidence, lead with your own voice, be seen for your work, and move on what matters most to you.

Apply for the program →

It starts with a short fit call. If the program isn't right for you, I'll tell you, and point you to a better solution for you.

Still in your role

Circling the same question: step up, or build your own thing?

Running your own business

Holding back on your price, your offer or the CEO role?

What clients get out of it

Every client who completed the program reached a tangible business or leadership outcome
The first breakthrough often comes within 2 weeks

12 weeks · 1:1 + group Private 1:1 sessions and workbooks designed for your situation Group sessions with like-minded leaders and business owners Daily check-ins and feedback between sessions

The Pattern

You have what it takes.
It's still not happening.

In a company or running your own, you've done the hard part. You're good at what you do. What's missing is owning it:

01You've been thinking about the move for 3 months. Maybe 6. With little or no real progress.

02Your current state and role take all your energy. You're firefighting, taking on too much, and there's no headspace left for your next chapter, whether that's a step up or your own thing.

03You have 3 viable paths in front of you. You haven't picked one. You keep researching.

04You keep polishing your offer instead of sharing it with the people who could buy it.

05You keep your prices low and over-deliver, to prove you're worth it.

06You run every idea past someone else before you trust your own judgment.

07You delay the decision because you want certainty before you move. Or you wait to feel credible enough, ready enough, confident enough. Maybe one more course will do it.

08You know your patterns. You've done the self-work. But in action, things still look the same as before. You don't know how to go from knowing to changing.

09You keep your promises to everyone else before your own. Your ideas keep collecting dust.

10You stay in the role · hold the price · keep the client · hide the visibility, even though you already know.

This isn't a confidence problem. It isn't a clarity problem. It isn't a knowledge problem.

It's a pattern in how you decide and move. A specific, repeatable pattern that shows up in smart, ambitious women who have outgrown where they are, and haven't stepped into what's next yet. It doesn't break by working harder, journaling more, or thinking it through again. It breaks by interrupting it.

The Method

A way of deciding and acting.
Three things change, week by week.

Decision science, design thinking and mental fitness, applied to the move that matters to you now: a decision at work, a bigger role, your own business, a price, being seen, or deciding it's not yet.

The Daily Practice

01Catch

You catch the old pattern before it decides for you. You learn to catch perfectionism, hesitation, permission-seeking or any other pattern running you, in real time: in the actual decisions and actions of this week, not after the fact. Knowing your pattern doesn't stop it. Catching it as it happens lets you choose differently, before it costs you.

The everyday work that makes change last.

The Foundation

02Own

You own your voice and learn to take space. You stop holding back or apologizing for who you are and what you want to put into the world. You define what success, meaning and impact mean to you, not what's prescribed. Your values and your most confident persona become the anchor for your decisions, so you no longer run on discipline and motivation alone.

You become the anchor of every decision and action, not your patterns, not external validation.

The Philosophy

03Move

You run experiments, not irreversible commitments. You stop waiting to feel clear, confident or ready. Those come from moving, not before it. You don't need a big leap: you start with what you already have, run a small experiment in a week, learn from it and iterate. Instead of analyzing more, you get comfortable with movement, not perfection.

The mindset shift clients call "life-changing."

The result: you make decisions you trust, own your next chapter, and start building the work or business you've been holding back. Not in one big leap, but in real steps that add up.

The Difference

Three disciplines
almost no one combines.

Decision science. Innovation methods. Mental fitness. Combined in one way of working, and not traditional career, life or business coaching. It's strategy. It's systems. And it's the mindset you need to keep moving. I founded Decisive Move to bring you that golden blend, so you get out of your head and make real progress, one decisive move at a time.

Decision science

How people actually decide, with too little time and incomplete information. And what to do when your brain wants certainty first.

Innovation methods

Design thinking: small, reversible experiments. The way products get tested before launch, applied to your work and your next step.

Mental fitness

A workout for your mind. You interrupt old patterns as they happen and train new ones in their place, building the strong mind you need to step up and take space.

Dr. Pariya Kashfi

PhD · Decision Scientist · Certified Coach · Mind-Body Practitioner · Meditation Teacher · Ex-University Lecturer · Scholar · Ex-Spotify · Volvo · Northvolt · Trustly

20+ years across academia, tech, and leadership in complex high-performance environments. Three career pivots, including one in my 40s. I now lead a coaching practice for smart, ambitious women stuck on the move they already see, sharing the system I had to build for myself, refined across every client.

My work focuses on one thing: helping you make decisions you trust and actually follow through on. So you don't keep delaying the move you already know is there.

What actually happens

Things start moving
in the first weeks.

You don't wait 12 weeks for a change. Tangible results often start in the very first week.

Client case · 12 weeks · Inside a company

Daria Alén · C-suite tech leader

Before

"Finally landed" C-suite role · 6 months in, asking what's next
Three viable paths · no movement
Editing every Slack message for 45 minutes
200% capacity · no headspace for next chapter

After 12 weeks

Doubled execution speed (60-min tasks → 30 min)
94% business goal achievement
30% income lift
Designed her next chapter, and started acting on it

Before, I was leading from perfectionism and pressure. Now, I'm taking action that aligns with my inner compass and long-term vision. I move faster, think clearer, and feel more energized. I don't feel stuck anymore, I feel excited and powerful.

Daria, after 4 weeks

Read Daria's full case →

Client case · 12 weeks · Building next to her role

Melanie Choko · AI leader & business owner

Before

Five possible directions · afraid of choosing the wrong one
An idea she had carried for a year · not visible with it
Not feeling she had the authority · afraid of taking space
Saying yes to everything · hiding parts of herself at work

After 12 weeks

Chose her direction and launched her own approach to leadership in the age of AI
Visible on LinkedIn and Instagram, the two platforms she used to avoid most
Speaks up, says no and sets boundaries in her leadership role
Owns every side of her work, no longer hiding any of it

I'm finally visible on two platforms I hated the most! I'm not hiding myself. And I don't apologize for taking space anymore.

Melanie Choko, AI leader & business owner

Client case · 12 weeks · Running her own business

Olivia Cid · Founder & CEO

Before

Real expertise · holding back from working from it
Not asking for what her expertise and hard work deserved · undercharging
Hesitating on visibility · post drafted three times, never published
Multiple revenue streams · none committed to

After 12 weeks

Made back her investment in week 2
Started signing new clients at the level she deserved
Stopped over-delivering and proving. Started owning her work.
Visible · prices held · owning her role as CEO

You gave me a 180 degree turn. I'm a new person. Everyone says that, and I have a new aura around me. I'm impressed how I solve things, how I am aligned, and how I address even other things in my life and not only business decisions.

Olivia Cid, Founder & CEO

Read Olivia's full case →

Client case · Running her own business

Sarah Cross · Artist & creative empowerment coach

Before

An offer she had worked on for five years · never sold
Selling as an afterthought · uncomfortable being seen
Waiting for the perfect framework to be "taken seriously"
The CEO role felt like an effort, separate from "just Sarah"

Since starting

Week 2: her first post inviting people to book her program
Named her program and talks about it openly
Signed her first paying coaching clients, and raised her prices
Steps into her CEO identity, even on the hard days

It's finally happening! I'm signing new clients, feeling a high level of self-trust, and a CEO identity! It's not something I'm faking externally, I truly feel it inside.

Sarah Cross, Artist & creative empowerment coach

Decisive Move – Hybrid Program

Make the move
you've been holding back.

We work on the decisions and moves that matter most to you right now, in your role or your business. Choosing your next direction. Stepping into a bigger role. Building something of your own. Raising your prices. Putting your work into the world. We work on what keeps you from moving, and on what helps you follow through, with my support between sessions, when the real decisions happen.

Three things change in how you work. Three things get set up around you, so it keeps going in a busy week too.

The inner work

What changes in how you work

Experiments, not final answers Move You stop waiting to feel ready. You start moving, and clarity and self-trust come from that.
Your voice and your role Own You get clear on who you are in your work and what you stand for, so your decisions have an anchor of your own.
Your patterns Catch You name the patterns that hold you back, catch them earlier, and choose differently.

The outer work

What we set up around you

Your next move Strategy Whatever your move is: your direction, your role, your offer, your pricing or your business model.
Your visibility Visibility Being seen for your work: at work, online and in person. Posts, talks, events and workshops, and your mailing list if you have a business.
Your systems Systems An AI-supported weekly rhythm for focus, productivity and visibility. With boundaries and recovery, so you don't burn out.

What's inside the 12 weeks

Weekly Private 1:1 sessions Shaped around your patterns, your situation and your decisions.

6 × Live group sessions Small group, max 10. Real situations, worked on together, with women who are building something too.

24h Daily check-ins and feedback Message me when a decision or a post is in front of you. I reply on weekdays, within 24 hours.

→ Weekly action focus You always know your next step, small enough to fit next to a full-time role or your business.

⌐ Workbooks + short videos Short and structured. Reference material, not homework.

⊞ Tools & templates Your weekly rhythm, decision tools and templates, ready to use.

Investment

€4,500 + VAT

Pay in full, or 3 monthly installments of €1,650 + VAT.

Two guarantees included

30-day full-value guarantee. Not getting value in the first 30 days? You get your money back.

Results guarantee. Not happy with your results after 12 weeks? You get one more month of support, free.

Who this is built for

Is it for you?

Questions

Before you book.

What if I have several directions and don't know which one to pick?

That's where many clients start. We don't wait for the right answer to appear. We test your options in small, safe experiments, so you get real information and choose a direction for now.

Does this work next to a demanding full-time role?

Yes. Most of my clients have one. Your weekly steps are sized to fit your week, and you can message me between sessions when something comes up.

Do I need to know exactly what I want before I start?

No. You need to want to move. Getting clear on what you want is part of the work, and it comes faster from trying things than from more thinking.

How is this different from therapy, executive coaching or business consulting?

It's forward-looking and practical. We work on your real decisions and what keeps you from acting on them, and I give you my input on strategy, visibility and systems along the way. It isn't therapy, and I don't do the work for you.

How personal is it, if part of it is in a group?

The 1:1 sessions every week are built around you. The group sessions add a small circle of women working on their own moves, so you see your patterns from the outside and keep each other going.

From "let's see"
to "I'm doing it."

You have what it takes.
It's still not happening.

This isn't a confidence problem. It isn't a clarity problem. It isn't a knowledge problem.

A way of deciding and acting.
Three things change, week by week.